About Us

Taking the guesswork out of gift giving

Hi, this is Jason the CEO of illi (i literally love it). My team and I are building a new app that will help parents give better gifts, discover new products and brands, plan birthday parties, and keep track of who bought what for their kids. We’ll also have special features that help organize virtual birthdays, and ship gifts whenever we’re called upon to social distance. While the world is facing uncertain times it’s important we find new ways to celebrate each other!

The app will be launching later this summer so please join our mailing list to get notified as soon as it's available. Join us in taking the guesswork out of gift giving!


Leadership Team

Jason Leblanc
CEO | Co-Founder
Previous positions as Head of Product, Designer, and founding employee of rewardStyle & LIKEtoKNOW.it. Part of the leadership team that took rewardStyle from 5 to 250+ employees and $1B+ in GMV annually. Created the LIKEtoKNOW.it consumer product while at rewardStyle and grew it to 5M+ LTK users, 130% YoY revenue growth.
Jason Yu
CTO | Co-Founder
10+ years as a full-stack software engineer, architect, and technical lead working on open-source, e-commerce and blockchain technologies. MBA from SMU Cox School of Business, and years of startup experience.
Chelsee Adams
Creative marketing, social, events, and community management. As a Director of Global Marketing and Managing Editor she has led teams and built brands for 10+ years, is brand obsessed, and has a keen eye for design and content.
Kameron Frisby
COO | Co-Founder
Serial entrepreneur, word-press developer, and original founder and designer of illi’s early concept. As a business owner Kameron brings the knowledge and experience of SEO, social marketing, and bookkeeping to the team.
Natalie Frank
With many years of experience in business development and marketing, Natalie is a highly sought after advisor and mentor. We're incredibly grateful to have her on the team as we build illi to a household name.